⁠Mark Earls⁠ is The Herdmeister. The author of ⁠books⁠. The herder of audiences.

In this episode, we chat about jumping up and down on stage, enjoying quiet discomfort, tigers, monks, breaking the rules and stealing ideas from television.

Mark Earls emphasizes the importance of emotional connection in communication, particularly in business contexts where it’s often overlooked. He suggests using heartfelt content to make a real impact.

In a practical example, Earls describes a workshop exercise where participants are divided into groups, each given 15 minutes to prepare a segment of Martin Luther King’s speech.

This exercise, conducted without prior rehearsal and with a simple mic check, results in a 5-6 minute group performance. The activity, full of energy and enjoyment, effectively demonstrates communication skills in just 20 minutes.

Earls also advocates for a few minutes of private reflection, both in-person and on virtual platforms like Zoom, suggesting that participants should then share their thoughts publicly.

This entire exercise, including the performance and reflection, neatly fits into a 25-minute session, illustrating an efficient and engaging way to explore communication.

I love Mark, and I’m sure you will, too.